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MICROSOFT ADVERTISING · B2B SECURITY

Capture the B2B Security Buyers Google Misses

Microsoft Advertising puts your security brand in front of 41% of B2B decision-makers — at roughly half the cost-per-click of Google, with LinkedIn profile targeting built in.

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01
Security SEO

Rank #1 for every keyword your buyers search.

Full-stack SEO built exclusively for physical security companies — CCTV, access control, alarms, guarding and SaaS. We own the search results your buyers see every day.

Learn more →
+180%
Average organic traffic growth
#1
Rankings for 40+ security keywords
50+
Security brands ranked globally
02
AIO · AEO · GEO

Be the answer ChatGPT and Gemini give.

When a security buyer asks an AI assistant for a recommendation, your brand should appear. We build the authority signals that make that happen across all 10 major AI platforms.

Learn more →
87%
AI citation rate achieved
10
AI platforms monitored & optimised
3×
Increase in branded AI mentions
03
Google Ads · Bing Ads

Paid growth that converts security buyers.

Industry-specific PPC campaigns targeting security buyers at the exact moment they need you — combined with AI-ready websites that rank, convert and get cited.

Learn more →
3.2×
Average ROAS on Google Ads
41%
B2B buyers on Microsoft Bing
30d
Average website delivery time
04
Web Design

Websites built to rank, convert and get cited by AI.

Every site we build is engineered for SEO from day one — fast, accessible, schema-rich and optimised to appear in AI-generated answers across every major platform.

Learn more →
30d
Average delivery time
98
Average PageSpeed score
100%
AI-ready architecture
2.1×
Lower CPC than Google
41%
Of B2B buyers use Bing/Microsoft
+180%
Average conversion rate
$8.40
Average CPC
Live performance

A Microsoft Ads account tuned for B2B.

Lower CPCs, higher conversion rates and LinkedIn-grade targeting — measured against your Google baseline.

🔷Microsoft Advertising · B2B Security
● Live
Avg CPC
$8.40
▲ 2.1× lower
Conv. Rate
6.4%
▲ +180%
B2B Share
41%
▲ of buyers
Conversions
142
▲ +38 MoM
B2B conversions · last 12 weeksSearch + Audience
Cost-per-click vs Google
Google$17.60
Microsoft$8.40

Same buyer intent, ~52% cheaper

Ad placements

Every Microsoft surface your buyers use.

From Bing Search to LinkedIn targeting, the Audience Network and Edge new-tab placements.

Adsecurityblogs.com.au
Commercial Security Sydney | 24/7 Monitoring From $49/mo
B2B CCTV & Access Control | Free Site Survey

Trusted by 500+ Australian businesses. AS2201 certified installers, enterprise-grade systems and ongoing support. Request your quote.

CCTV • Access Control • Alarms • 24/7 Monitoring. Built for facility & operations managers.

24/7 SupportAS2201 CertifiedFree Site SurveyNo Lock-in Contracts
What's included

The B2B advantages only Microsoft offers.

LINKEDIN FILTERS · LIVE
Job titleCSO / Facilities Mgr✓
IndustrySecurity · Logistics✓
Company size50+ employees✓
SeniorityDirector +✓
~ 28,400 matched buyers

LinkedIn Audience Targeting

Target security buyers by job title, industry, company size and seniority — profile data only Microsoft can offer.

AVG CPC · SAME KEYWORDS
Google Ads$12.40
Microsoft Ads$5.80
↓ 53% lower per click

Lower CPCs Than Google

Less competition on Microsoft means the same high-intent security clicks at roughly half the cost-per-click.

BUYER MIX · MICROSOFT
41%
of B2B buyers use Bing + Microsoft properties — older, higher-budget commercial buyers.

B2B Decision Makers

41% of B2B buyers use Bing and Microsoft properties — often older, higher-budget commercial decision-makers.

● CLARITY HEATMAP

Microsoft Clarity Analytics

Free session recordings and heatmaps reveal exactly how security buyers interact with your landing pages.

SEQUENTIAL JOURNEY
1Awareness · Display ad→
2Proof · Case study→
3Offer · Free quote

Sequential Remarketing

Show buyers a story across the Audience Network — awareness, proof, then offer — until they convert.

AUCTION INSIGHTS · MS
★ securityblogs.com.au96% IS
security-co.au42% IS
rival-firm.au31% IS

Competitor Intelligence

Conquest rival security brands and use auction insights to find gaps Google advertisers are ignoring.

How it works

From Google import to B2B scale.

STEP 01

Import & Audit

We import your proven Google structure, then re-tune it for Microsoft’s lower-competition B2B audience.

STEP 02

Layer LinkedIn Targeting

Add job-title, industry and company-size targeting to put your ads in front of the right decision-makers.

STEP 03

Launch & Track

Conversion tracking and Microsoft Clarity go live so every B2B lead is measured and attributed.

STEP 04

Optimise & Expand

Scale into the Audience Network and Edge placements as cost-per-lead drops and quality improves.

FAQ

Bing Ads questions, answered honestly.

Why advertise on Bing if Google is bigger?−

Bing and Microsoft properties reach roughly 41% of B2B buyers — often older, higher-budget facility and operations managers — with far less advertiser competition. That means lower CPCs and frequently a cheaper cost-per-lead than Google for the exact same security keywords.

How much cheaper are the clicks really?+
Can you really target by LinkedIn profile?+
Do I need to start from scratch?+
What does management cost?+
What is the Microsoft Audience Network?+
Get started

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