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GOOGLE ADS · SECURITY INDUSTRY

Google Ads That Convert Security Buyers

High-intent search campaigns engineered for security installers and providers — every dollar tracked to a lead, every lead tied to revenue.

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01
Security SEO

Rank #1 for every keyword your buyers search.

Full-stack SEO built exclusively for physical security companies — CCTV, access control, alarms, guarding and SaaS. We own the search results your buyers see every day.

Learn more →
+180%
Average organic traffic growth
#1
Rankings for 40+ security keywords
50+
Security brands ranked globally
02
AIO · AEO · GEO

Be the answer ChatGPT and Gemini give.

When a security buyer asks an AI assistant for a recommendation, your brand should appear. We build the authority signals that make that happen across all 10 major AI platforms.

Learn more →
87%
AI citation rate achieved
10
AI platforms monitored & optimised
3×
Increase in branded AI mentions
03
Google Ads · Bing Ads

Paid growth that converts security buyers.

Industry-specific PPC campaigns targeting security buyers at the exact moment they need you — combined with AI-ready websites that rank, convert and get cited.

Learn more →
3.2×
Average ROAS on Google Ads
41%
B2B buyers on Microsoft Bing
30d
Average website delivery time
04
Web Design

Websites built to rank, convert and get cited by AI.

Every site we build is engineered for SEO from day one — fast, accessible, schema-rich and optimised to appear in AI-generated answers across every major platform.

Learn more →
30d
Average delivery time
98
Average PageSpeed score
100%
AI-ready architecture
3.2×
Average ROAS
$12
Average CPC
+210%
Average CTR lift
92%
Impression share achieved
Live performance

A Google Ads account built to be measured.

Real-time visibility into ROAS, CPC, CTR and impression share — the metrics that actually map to revenue.

📢Google Ads · securityblogs.com.au
● Live
ROAS
3.2×
▲ +0.8× MoM
Avg CPC
$12.04
▲ 9% lower
CTR
7.1%
▲ +210%
Conversions
184
▲ +46 MoM
Conversions · last 12 weeksSearch + Display
Impression share
92%

Top-of-page impression share

Ad placements

One campaign, every Google surface.

See how your security brand shows up across Search, Display, YouTube, Maps and Local Services.

Adsecurityblogs.com.au
SecurityBlogs — Australia's AI Visibility Platform for Security Brands
Top-Rated CCTV & Access Control | Free Site Survey

Protect your business with enterprise-grade security. AS2201 certified installers. 500+ installations. Get your free quote today.

CCTV • Access Control • Alarms • 24/7 Monitoring. Local experts, fast installation, ongoing support.

24/7 SupportAS2201 CertifiedFree Site SurveyNo Lock-in Contracts
What's included

Everything that makes the campaign convert.

KEYWORDS · BUYER INTENT
commercial cctv installer4.4K/moEXACT
access control quote2.1K/moPHRASE
24/7 monitored alarm1.8K/moEXACT

Search Intent Targeting

We bid only on keywords with genuine buyer intent — "commercial CCTV installer", "access control quote" — not tyre-kicker traffic.

SYDNEY · 25KM RADIUS
4 active suburbs

Geo-Targeting by Suburb

Concentrate spend on the suburbs and service radius where your highest-value security jobs actually convert.

BUDGET ALLOCATION · TODAY
Daily spend$184 / $250
Search 52%Display 20%YouTube 12%
● Bid pacing healthy

Budget & Bid Control

Smart bidding tuned to your margins, with day-parting and device adjustments so no dollar is wasted.

CONVERSION FUNNEL
Impressions
18,420
Clicks
947
Form views
312
Leads
84

Conversion Tracking

Calls, forms and quote requests tracked end-to-end so every lead is attributed to the exact keyword and ad.

AUDIENCES · LIVE
1Quote page · 7d1,240
2Pricing · 14d820
3Service page · 30d3,460

Remarketing Audiences

Stay in front of buyers who viewed your quote page but didn’t convert across Search, Display and YouTube.

AUCTION INSIGHTS
★ securityblogs.com.au92% IS
rival-cctv.au64% IS
security-co.au51% IS
alarm-firm.au38% IS

Competitor Keyword Targeting

Appear above rival security firms when buyers search their brand names — and win the click with a stronger offer.

How it works

From audit to scale in four steps.

STEP 01

Audit & Keyword Research

We map your services, margins and the highest-intent security keywords your buyers actually search.

STEP 02

Build & Launch

Tight ad groups, compelling copy, extensions and conversion tracking — launched to your priority suburbs.

STEP 03

Optimise & Scale

Weekly bid, budget and search-term refinement to drive CPCs down and ROAS up.

STEP 04

Report & Refine

Transparent monthly reporting tied to leads and revenue — never vanity metrics.

FAQ

Google Ads questions, answered honestly.

How much should I budget for Google Ads?−

For most security installers we recommend a minimum of $1,500–$3,000/month in ad spend to gather enough conversion data and compete in your suburbs. We’ll model expected leads at a few budget tiers before you commit, so you can start where the numbers make sense and scale once ROAS is proven.

How soon do leads start coming in?+
Do you manage the whole account?+
What is your management fee?+
Do you set up conversion tracking?+
Can you target specific suburbs?+
Get started

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